Friday, 19 April 2013

Old brews in new ways at the London Coffee Festival

Jonathan Morris, Professor of History in the School of Humanities, is a world-leading specialist on the history of coffee. So much so, that when LaCimbali, the Italian espresso machine manufacturer, was seeking a historian to work with in the development of their new coffee machine museum that opened last October in Milan, they turned to Morris.  Now, Morris has linked up with La Cimbali UK for this year’s London Coffee Festival from 25-28 April.

Each morning Morris will make a presentation on the history of espresso beverages, illustrating how changes in the nature of the brewing apparatus used have resulted in changes in the taste of the coffee itself.  After the presentation, the audience are invited to the Cimbali stand, where Morris will show them a selection of historic machines from the MUMAC coffee museum opened by Cimbali in Milan.  They will also be offered espresso from Cimbali’s new M100 machine which will be programmed to brew beverages to the old historical parameters. 

The talk draws on Morris’s contributions to two forthcoming books - Coffee: A Comprehensive Guide to the Bean, the Beverage and the Industry, which he co-edited with two American colleagues, and  Made in Italy, Rethinking a Century of Italian Design, co-edited by Dr Grace Lees Maffei, Reader in Design History in the School of Creative Arts.  In fact, one chapter has been ‘assigned’ to the La Cimbali staff to read before the show! 

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